People get tattoos for a number of reasons. It could be an artistic expression, rebellion, group identification or cultural recognition. The popularity of tattoos became a massive global phenomenon in the 21st century making it a major cosmetic industry. Increasing public acceptance has led people wanting to get a tattoo. It became so widespread that you can see tattoo shops on streets ready to adorn willing individuals with their brand of body art.
In the past, people inked their bodies with cultural icons, sports teams, political movements and faith groups. Today people are turning to the commercial world by marking their bodies with commercial brand tattoos. Company logos such as Harley Davidson, Google, Nike, Gucci and Prada have been popular. Brands became the new religion and people are showing their allegiance in permanent ways. This may sound like bizarre but it gives people something to believe in and belong to.
Companies are now exploiting the public’s interest to this edgy material. “Skinvertising”, a new way of advertising using tattoos has emerged. Companies are using this new form of advertising to encourage consumer to buy their product and to develop brand awareness. They paid individuals to wear tattoos of their logo on their bodies. Leaseyourbody.com arranged companies to pay people to wear temporary tattoos to advertise products for a fee. Some people are willing to sell parts of their skin to advertisers like ad space. In 2005 Karolyne Smith, auctioned off her forehead to GoldenPalace.com for $10,000 and became a walking billboard.
A huge number of ads now feature tattooed man and women. But tattoos can also serve as corporate promotional products. Casa Sanchez, a Mexican restaurant made an offer to their customers to have their company’s logo on their body to eat burritos for life. Forty people responded to this offer and have the company’s logo, a boy riding a corncob wearing a sombrero inked to their body. Goodyear Tires is also doing the same by offering a set of free tires to anybody who will have their logo etched on their bodies.
But you don’t have to be paid by a company to sport a company’s logo. Men and women have voluntarily had their favourite brand logos tattooed on their bodies to serve as billboards for clothing, automobile, computer and fast-food companies. They choose to put permanent logos on their skin as body art. Jason George, 24, an Indian tattooist from Mumbai has 321 of his favourite companies’ logos inked all over his body for free. He’s found a spot in the Limca Book of World Records for his enthusiasm and now eager to enter The Guinness Book of World Record.
Photo: Jason George Facebook
Commercial brand tattoos will stick in a person’s body for a lifetime. Company logos can be a body art or the tackiest tattoo of all. The decision to get it inked should be well-thought of, because this is very difficult to remove. Brand tattoos have its drawbacks; companies may go out of business or stop trading. And there is a constant threat of logo redesign. Trends are always changing and getting attached to brand these days is a risky business. People get tattoos on impulse without thinking of the long-term implications of permanent ink. This leads to tattoo regrets or remorse and a growing demand for laser tattoo removal. Study shows that one in six people hate their tattoos that they want them surgically removed. Unwanted ink is harder and more expensive to remove. Removing skin design is painful, so think before you ink.